MASCH SOFTWARE SOLUTIONS

Due to the lack of international guests during the pandemic years, many hotels focused much more on their online direct booking business via their own website.

Even the so dominant OTAs like booking.com and Expedia had to register strong declines in their booking shares in favor of the direct booking business.

Since the fall of 2022, the market has again seen increasing activity from indirect partners. These include the well-known OTA platforms, of course, but also the group travel and agency business.

Now, the question for many hoteliers is how to reconcile dynamic price management and indirect partner business (which admittedly has tended to lead to static prices and blocked availabilities in the past)

The ECOM-MARKETPLACE CENTER by MASCH stands for...

• ...a future-oriented, flexible and heterogeneous online marketing concept for a tourism destination or region such as the Jungfrau Region or the Bernese Oberland.
• ...a dual e-commerce solution for:

• B²C = direct marketing of overnight stays and activities to individual guests
• B²B = bridge between the destination and professional travel suppliers

• ...integration of technology into a holistic service offering for the destination.
• ...SAaS: Software And a Service

For more information please contact our Customer Service at +49 (0)2203 8068 405 in Germany or +41 (0)33 511 2135 in Switzerland.

The ECOM MARKETPLACE-CENTER B²C within CM Studio .CDM bridges the gap between information around the destination and direct sales of...

• Tickets to museums and visitor attractions.
• Tickets to swimming pools and other public visitor venues.
• Outdoor activities offered by regional service providers.

Ultimately, the ECOM MARKETPLACE-CENTER B²C enables the online visitor and potential guest of your destination to move directly from information gathering to direct reservation of all tourist offers in your destination. This enables an effective and successful online marketing (conversion rate) of the partners and service providers in your destination via the website of the tourism organization directly!

For more information, please contact our Customer Service at +49 (0)2203 8068 405 in Germany or +41 (0)33 511 2135 in Switzerland.

You want to be more successful with your hotel website?

Then this is the perfect video for you! In this video, we show you 7 quick, simple tips you can use to optimize and improve your hotel website.

*A partner articel from Hotel-Spider.