Contact us at:      sales@masch.com           +49 (0) 2203 8068 405

V.I.G. = Very Important Guest - Learn more about MASCH's new guest loyalty program for the mid-sized hotel industry here!

Customer Service and Marketing Team of MASCH Software Solutions have been working intensively with our pilot hotels on the product launch of the V.I.G.-CLOUD during the last weeks!

Now we are ready! Your guests can collect loyalty points and of course redeem them!

We have received feedback from many customers from the hotel industry and tourism, who already know MASCH and the commitment of MASCH to its tourism partners, that the introduction of an affordable guest loyalty program is considered extremely interesting and desirable for the medium-sized hotel industry.

That is why we are now launching the PUBLIC-BETA phase throughout Switzerland from 01.09.2022 to 31.03.2023.

Learn more about our free and non-binding brainstorming workshops in September and October here.

MASCH expands tourism destination marketplace with B2B booking and tendering platform

The ECOM-MARKETPLACE CENTER by MASCH stands for...

  • ...a future-oriented, flexible and heterogeneous online marketing concept for a tourism destination or region such as the Jungfrau Region or the Bernese Oberland.
  • ...a dual e-commerce solution for:
  • B2C = direct marketing of overnight stays and activities to individual guests
  • B2B = bridge between the destination and professional travel suppliers
  • ...integration of technology into a holistic service offering for the destination.
  • ...SAaS: Software And a Service

For more information please contact our Customer Service at +49 (0)2203 8068 405 in Germany or +41 (0)33 511 2135 in Switzerland.


CM Studio .CDM - B2C-ECOMMERCE in the tourist destination marketplace
The ECOM MARKETPLACE-CENTER B2C within CM Studio .CDM bridges the gap between information around the destination and direct sales of...
  • Tickets to museums and visitor attractions.
  • Tickets to swimming pools and other public visitor venues.
  • Outdoor activities offered by regional service providers.

Ultimately, the ECOM MARKETPLACE-CENTER B2C enables the online visitor and potential guest of your destination to move directly from information gathering to direct reservation of all tourist offers in your destination. This enables an effective and successful online marketing (conversion rate) of the partners and service providers in your destination via the website of the tourism organization directly!

For more information, please contact our Customer Service at +49 (0)2203 8068 405 in Germany or +41 (0)33 511 2135 in Switzerland.


CM STUDIO V.I.G.-CLOUD

MORE GUEST LOYALTY THROUGH DIGITAL SERVICES

Improve your success through improved guest loyalty and an individual bonus program. Turn one-time guests into returning friends of your business.

The experience of the COVID-19 pandemic has shown us all that the steady (and seemingly neverending) flow of international one-time visitors has been rapidly interrupted over the past 2 years.

Hotel businesses that have also relied on returning and loyal guests in the past have been navigated their business better, especially during the second phase of the pandemic. However, returning guests are also getting older and there is then a rapid shortage of guests from the younger generation.

Attracting new guests was much easier in the past than it is TODAY, but converting guests into regular customers is the high art of guest management and TODAY more than ever an important factor for economic stability.

CM Studio .GCM App for Apple IOS - The digital guest card manager from MASCH Software Solutions
In our last article, we already stated that the success of digital reporting and, in particular, the digital guest card is extremely dependent on the networking of all participants in the tourist destination marketplace.In addition to networking, the effective and continuous evaluation of your offers is extremely important for the service providers in a tourist region in order to be able to react quickly and purposefully to the changing requirements of the guests, even in an ongoing season.This is where the digitization of guest cards and online offers plays a key role. Ergo, every provider and especially the acceptance partners of a guest card need a daily evaluation of the use and deployment of the guest card by visitors in the region.
What additional benefits do digital reporting and guest cards offer in times of pandemic?
Digital registration and digital guest card are classified by many people as classic tools for marketing in the tourism industry. But in the COVID-19 pandemic, the digital guest card developed by MASCH Software Solutions also provides the technical basis for sustainable and efficient visitor tracing in accordance with government regulations in the Federal Republic of Germany, Switzerland and many other countries.

Digital registration helps accommodation businesses in tourist destinations such as the Jungfrau Region in Switzerland to make the arrival of their guests more pleasant.
Accommodation businesses and tourism destinations will face major challenges in the future.

Not only currently are requirements for hygiene concepts and compliance with distance regulations indispensable. In the future, too, lodging establishments will have to combine these concepts with their guests' demand for individual care and a feel-good factor if they want to successfully hold their own in the market.

The digitalization of the registration system is an important element in guest care, which in the future will already begin before the arrival...



 
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