MASCH SOFTWARE SOLUTIONS

What do we mean by "Predictive Live Monitoring" for tourism destinations?

Comprehensive and high-quality data are the basis for successful digitalization in tourism.

Due to the digital transformation in tourism, the areas of responsibility of destination management organizations (DMOs) are expanding to include additional tasks. Regional service providers from the hotel and para-hotel industry increasingly expect holistic support from tourism organizations for their sales and marketing processes.

In the following interview, we discuss with Marc Ungerer, Managing Director of Jungfrau Region Tourismus AG, and Dr. Bartholomäus Wissmath of whoch2 GmbH how a comprehensive database for forward-looking data management of the Jungfrau Region is created from the networking of regional booking platform, digital registration and digital guest card.

We would like to invite you to share this post with other interested people, so that they can also discover the possibilities of digital eCommerce solutions from MASCH Software Solutions. The link to our blog post can easily be shared on social media platforms, websites or via email.

If you click on one of the following icons, a connection to the servers of the respective social network will be established via the 'Share' function:       Please note our data privacy policy.

MORE GUEST LOYALTY THROUGH DIGITAL SERVICES

Improve your success through improved guest loyalty and an individual bonus program. Turn one-time guests into returning friends of your business.

The experience of the COVID-19 pandemic has shown us all that the steady (and seemingly neverending) flow of international one-time visitors has been rapidly interrupted over the past 2 years.

Hotel businesses that have also relied on returning and loyal guests in the past have been navigated their business better, especially during the second phase of the pandemic. However, returning guests are also getting older and there is then a rapid shortage of guests from the younger generation.

Attracting new guests was much easier in the past than it is TODAY, but converting guests into regular customers is the high art of guest management and TODAY more than ever an important factor for economic stability.

We would like to invite you to share this post with other interested people, so that they can also discover the possibilities of digital eCommerce solutions from MASCH Software Solutions. The link to our blog post can easily be shared on social media platforms, websites or via email.

If you click on one of the following icons, a connection to the servers of the respective social network will be established via the 'Share' function:       Please note our data privacy policy.

Due to the lack of international guests during the pandemic years, many hotels focused much more on their online direct booking business via their own website.

Even the so dominant OTAs like booking.com and Expedia had to register strong declines in their booking shares in favor of the direct booking business.

Since the fall of 2022, the market has again seen increasing activity from indirect partners. These include the well-known OTA platforms, of course, but also the group travel and agency business.

Now, the question for many hoteliers is how to reconcile dynamic price management and indirect partner business (which admittedly has tended to lead to static prices and blocked availabilities in the past)

...stands for a future-oriented, flexible and modular online marketing concept for tourism destinations and vacation regions.

MASCH Software Solutions has more than 10 years of experience in the development of online software for the hotel and tourism industry.

With Jungfrau Region Tourismus AG in Switzerland, we have led CM Studio .CDM and all included products in the past years to market maturity and absolute stability.

For us at MASCH Software Solutions one thing is important...

• No matter whether you are interested in the introduction of digital guest registration and digital tourist tax accounting or
• a powerful and yet affordable solution for your guest card services with integrated online check-in for guests,

...all our products are stand-alone and modular solutions and you only pay for what you effectively use.

Get an idea of what possibilities CM Studio .CDM can open up for you with our latest video on CM Studio .CDM.

---

Are you interested in learning more?

Just call us at +49 (0)2203 8068 405 (from Switzerland at +41 (0)33 511 2135) and arrange an individual and cost-free consulting workshop. We will visit you and will discuss with you how CM Studio .CDM can be optimized for your needs.

---

We would like to encourage you to share the video with other interested people so that they can also learn about the possibilities of the digital marketplace. The link to the video can be easily shared on social media platforms, websites or via email. We believe that the video gives an insight into the potential application of CM Studio .CDM for regions and tourism organizations.

When you click on one of the following icons, a connection to the servers of the respective social network will be established via the 'Share' function:       Please note our Privacy Policy.

The ECOM-MARKETPLACE CENTER by MASCH stands for...

• ...a future-oriented, flexible and heterogeneous online marketing concept for a tourism destination or region such as the Jungfrau Region or the Bernese Oberland.
• ...a dual e-commerce solution for:

• B²C = direct marketing of overnight stays and activities to individual guests
• B²B = bridge between the destination and professional travel suppliers

• ...integration of technology into a holistic service offering for the destination.
• ...SAaS: Software And a Service

For more information please contact our Customer Service at +49 (0)2203 8068 405 in Germany or +41 (0)33 511 2135 in Switzerland.

The ECOM MARKETPLACE-CENTER B²C within CM Studio .CDM bridges the gap between information around the destination and direct sales of...

• Tickets to museums and visitor attractions.
• Tickets to swimming pools and other public visitor venues.
• Outdoor activities offered by regional service providers.

Ultimately, the ECOM MARKETPLACE-CENTER B²C enables the online visitor and potential guest of your destination to move directly from information gathering to direct reservation of all tourist offers in your destination. This enables an effective and successful online marketing (conversion rate) of the partners and service providers in your destination via the website of the tourism organization directly!

For more information, please contact our Customer Service at +49 (0)2203 8068 405 in Germany or +41 (0)33 511 2135 in Switzerland.

In our last article, we already stated that the success of digital reporting and, in particular, the digital guest card is extremely dependent on the networking of all participants in the tourist destination marketplace.In addition to networking, the effective and continuous evaluation of your offers is extremely important for the service providers in a tourist region in order to be able to react quickly and purposefully to the changing requirements of the guests, even in an ongoing season.This is where the digitization of guest cards and online offers plays a key role. Ergo, every provider and especially the acceptance partners of a guest card need a daily evaluation of the use and deployment of the guest card by visitors in the region.

Digital registration and digital guest card are classified by many people as classic tools for marketing in the tourism industry. But in the COVID-19 pandemic, the digital guest card developed by MASCH Software Solutions also provides the technical basis for sustainable and efficient visitor tracing in accordance with government regulations in the Federal Republic of Germany, Switzerland and many other countries.

Accommodation businesses and tourism destinations will face major challenges in the future.

Not only currently are requirements for hygiene concepts and compliance with distance regulations indispensable. In the future, too, lodging establishments will have to combine these concepts with their guests' demand for individual care and a feel-good factor if they want to successfully hold their own in the market.

The digitalization of the registration system is an important element in guest care, which in the future will already begin before the arrival...