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MASCH Software Solutions offers more than a central booking platform for a tourism destination or vacation region.
The DIGITAL MARKETPLACE (short: CDM)
stands for a future-oriented, flexible and heterogeneous online marketing concept.
Here, high-performance software solutions from a wide range of providers can be combined to create the tourism online marketplace of the future. The focus is on the integration of technology into a holistic service offer for the destination and the connected tourism organizations and service providers.
A central and digital marketplace corresponds to the natural online DNA of a tourism destination and the service providers connected to it, because it takes into account the individual requirements of the different hotel and vacation home providers and combines these with the central marketing goals of the tourism organization in the region or location.
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CM Studio
.GCM-CLOUD
the digital guest card for the Apple- or the Google Wallet
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The digital Guest card:
connecting element in the destination marketplace of your region.
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The digital guest card closely links the region, the municipalities, and their associated tourism organizations with the individual hosts (hotel, apartment rental company, camping operator, youth hostel).
The entire communication “from the point of booking to the issuance of the digital guest card” takes place between guest and host even before arrival.
In this communication, the municipality and the affiliated tourism organization can emphasize attractions and seasonal highlights at an early stage, then design the marketing together with the hosts.
Early planning of trip activities is an important part of a successful vacation.
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The digital guest card combines the booking platform, digital guest registration system and all connected hosts into one logical unit.
It is also the central tool for long-term guest loyalty. It enables hosts and tourism organizations to convert guests into friends of the destination.
Furthermore, it offers upgrade options to the interactive bonus card or member card with many additional services long – such as bonus points for returning regular guests or services at cooperating businesses.
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Make your digital guest card even more attractive and integrate the digital registration system into the guest card process:
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CM Studio .GRM-CLOUD
The digital registration system will only be successful if it does not place an additional burden on the region's service providers (hotels and vacation apartment landlords) in their administrative work. The following requirements apply:
- The recording effort should be shifted as far as possible to the booking guest!
- The complete recording of guest data should be done before the guest arrives, as with airline flight check-in, in order to simplify the check-in process in the hotel.
- The digital guest registration in the hotel should ideally be offered to the guest via an Apple iPad or similar mobile device. The guests' smartphones can also be used for this purpose.
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THE PATH OF THE GUEST DATA FROM THE
BOOKING UNTIL CHECK-IN AND REPORTING
FOR REGISTRATION AND TOURIST TAX
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Would you like to know more? 
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| For more information please contact us here. |
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Guest data registration or a self-check-in has never been so easy
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Quick Scan with OCR recognition within 5 seconds
With Plustek's SecureScan devices, it takes less than 5 seconds from scan
to display results on the digital registration form.
OCR recognition helps to accurately capture and display the data.
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Would you like to know more?
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| For more information or a live demo, please contact us here. |
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CM STUDIO
.BCARD
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These solutions provide sustainable access through improved guest loyalty
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- CM Studio .BCARD is another component of the destination marketplace through which the tourism organization can promote bonus benefits within the destination.
- CM Studio .BCARD allows guests of the destination and the associated region to collect bonus points for each stay.
- CM Studio .BCARD, when directly integrated in CM Studio .Booking Center, activates the ability to pay online reservations by using bonus points.
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- CM Studio .BCARD can be linked to the existing guest card systems in a tourism region and allows any business in the region to apply for participation.
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BONUS POINTS...
- ...are a virtual currency for the Destination Marketplace of the region.
- ...are granted in the form of loyalty or bonus points by hotels and other businesses.
- ...are accepted as means of payment by participating hotels and then represent (in the case of bonus points) a credit balance on the part of the hotel towards thr tourism organization, which is offset against the payment obligations.
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Would you like to know more?
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| For more information please contact us here. |
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CM STUDIO
.BOOKING-CENTER
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...is the core component for the Destination Marketplace.
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CM Studio .Booking-Center...
- includes a central META search engine with all classic search and classification criteria for hotels of every category and much more
- offers an integrated presentation manager that takes into account and highlights the individual unique selling points of each hotel
- puts a strong emphasis on the marketing goals of the destination and combines these with the individual performance characteristics of the hotels.
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CM Studio .Booking-Center offers the destination...
- an independent booking channel as destination in channel managers such as Hotel-Spider
- own marketing of the destination marketplace via meta search platforms such as TripAdvisor and Trivago
- an SEO-optimized booking engine increases visibility on Google & Co. for all hotels in the region: more clicks, more traffic => more guests
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Would you like to know more?
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| For more information please contact us here. |
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CM STUDIO
/ENTERPRISE SERVER
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The ultimate solution for international and multilingual Internet portals.
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| CM Studio /ENTERPRISE-SERVER is ideally suited for companies and projects with multiple content authors and corresponding enterprise tasks. The content authors provide the company, product and service information and applications within the CM Studio website.
With features such as content staging, CM Studio /ENTERPRISE-SERVER is especially suited for your applications when you need high accuracy and control over the features and content on your website.
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CM Studio /ENTERPRISE-SERVER is not community software, but includes 1 year support and upgrade maintenance.
Software, especially internet software, is subject to constant development and requires effective compatibility with previous versions.
With the special upgrade maintenance program from MASCH Software Solutions MASCH offers every user full investment security in his internet platform and we guarantee support for your software for as long as you expect it from us.
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CRM integrated into your web portal!
Somewhere between the daily chaos of sticky notes and Excel spreadsheets and the complex operation of ERP and CRM solutions, especially small and medium-sized companies today need a simple, but online available solution for their customer and contact management.
Now imagine a web application that provides all your contact information such as names, contact persons, phone numbers, addresses, e-mails, conversation notes up to business-critical documents for you via a simple browser access and fully supports mobile devices like your iPad, iPhone or Android smartphone.
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The CRM database of CM Studio .CRM is the first step for you to edit your contact and customer management online from anywhere and at any time.
With the CM Studio .CRM database, you have the possibility to provide your customers with individual and specific sales and marketing services via your web portal. This helps you to build and successfully manage long-term and profitable customer relationships.
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Would you like to know more?
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| For more information please contact us here. |
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