Contact us at:      sales@masch.com           +49 (0) 2203 8068 405

Requirements for digitalization in tourism
Be able to do everything.
Connect everything with each other.
Meet the requirements of all partners.
Still be affordable for small sites.Scalable to a solution for an entire region.

CM Studio .FeWo 'AiO'

CM Studio .FeWo 'AiO'

A website with integrated online booking:

With CM Studio .FeWo-Web you can design the internet presence of your apartments, vacation homes, vacation apartments and chalets...

  • ...with an integrated BLOG for posting sights and events.
  • ...with digital guest directory for SmartPhone access via QR code.

CM Studio .FeWo-Booking is perfectly designed for an attractive presentation of your rental property with a clear booking calendar and an integrated photo gallery.

With CM Studio .FeWo-Booking MOBILE you can expand your integrated online booking solution for all common SmartPhone devices with iOS and Android operating systems. In times of the rapidly growing Internet, vacation apartments are also subject to ever shorter booking cycles. This means that your vacation apartments should also be bookable at short notice and therefore mobile in order to meet the requirements of your potential guests.

With CM Studio .FeWo-Quote, the integrated offer manager, you can process inquiries received by phone, email or via the website contact form. Convert inquiries into sustainable online bookings.

CM Studio .FeWo-PM - Property-Manager helps you in the background to process all bookings, including those from portals such as Booking.com and Co. commercially, to create a proper invoice for your guest and to optimally manage booked additional services.

ID-CARD OCR: Automated detection of passport and ID-Card data

Guest data capture or self-check-in has never been so easy.

The guest arrives, the receptionist asks for the passport or ID-Card and scans it.

After less than 5 seconds, a digital registration form is available to the guest on a tablet or smartphone, which he or she only can complete with a few pieces of additional information.

The information is saved, linked guest cards will be automatically created and sent to the guest by email.

The reception team can transfer the necessary data into the PMS software with just a few mouse clicks.

 


"Predictive-Live-Monitoring" for tourism destinations

What do we mean by "Predictive Live Monitoring" for tourism destinations?

Comprehensive and high-quality data are the basis for successful digitalization in tourism.

Due to the digital transformation in tourism, the areas of responsibility of destination management organizations (DMOs) are expanding to include additional tasks. Regional service providers from the hotel and para-hotel industry increasingly expect holistic support from tourism organizations for their sales and marketing processes.

In the following interview, we discuss with Marc Ungerer, Managing Director of Jungfrau Region Tourismus AG, and Dr. Bartholomäus Wissmath of whoch2 GmbH how a comprehensive database for forward-looking data management of the Jungfrau Region is created from the networking of regional booking platform, digital registration and digital guest card.


V.I.G. = Very Important Guest - Learn more about MASCH's new guest loyalty program for the mid-sized hotel industry here!

Customer Service and Marketing Team of MASCH Software Solutions have been working intensively with our pilot hotels on the product launch of the V.I.G.-CLOUD during the last weeks!

Now we are ready! Your guests can collect loyalty points and of course redeem them!

We have received feedback from many customers from the hotel industry and tourism, who already know MASCH and the commitment of MASCH to its tourism partners, that the introduction of an affordable guest loyalty program is considered extremely interesting and desirable for the medium-sized hotel industry.

That's why we're going live with our intrduction campaign for hotels wordlwide strating from 01.07.2023.

CM STUDIO V.I.G.-CLOUD

MORE GUEST LOYALTY THROUGH DIGITAL SERVICES

Improve your success through improved guest loyalty and an individual bonus program. Turn one-time guests into returning friends of your business.

The experience of the COVID-19 pandemic has shown us all that the steady (and seemingly neverending) flow of international one-time visitors has been rapidly interrupted over the past 2 years.

Hotel businesses that have also relied on returning and loyal guests in the past have been navigated their business better, especially during the second phase of the pandemic. However, returning guests are also getting older and there is then a rapid shortage of guests from the younger generation.

Attracting new guests was much easier in the past than it is TODAY, but converting guests into regular customers is the high art of guest management and TODAY more than ever an important factor for economic stability.

Is the booking business with travel agencies still attractive for hotels today?

Due to the lack of international guests during the pandemic years, many hotels focused much more on their online direct booking business via their own website.

Even the so dominant OTAs like booking.com and Expedia had to register strong declines in their booking shares in favor of the direct booking business.

Since the fall of 2022, the market has again seen increasing activity from indirect partners. These include the well-known OTA platforms, of course, but also the group travel and agency business.

Now, the question for many hoteliers is how to reconcile dynamic price management and indirect partner business (which admittedly has tended to lead to static prices and blocked availabilities in the past)


CM Studio .CDM - The Digital Destination Marketplace...

...stands for a future-oriented, flexible and modular online marketing concept for tourism destinations and vacation regions.

MASCH Software Solutions has more than 10 years of experience in the development of online software for the hotel and tourism industry.

With Jungfrau Region Tourismus AG in Switzerland, we have led CM Studio .CDM and all included products in the past years to market maturity and absolute stability.

For us at MASCH Software Solutions one thing is important...

  • No matter whether you are interested in the introduction of digital guest registration and digital tourist tax accounting or
  • a powerful and yet affordable solution for your guest card services with integrated online check-in for guests,

CM Studio .CDM...all our products are stand-alone and modular solutions and you only pay for what you effectively use.

Get an idea of what possibilities CM Studio .CDM can open up for you with our latest video on CM Studio .CDM.


Are you interested in learning more?

Just call us at +49 (0)2203 8068 405 (from Switzerland at +41 (0)33 511 2135) and arrange an individual and cost-free consulting workshop. We will visit you and will discuss with you how CM Studio .CDM can be optimized for your needs.



MASCH expands tourism destination marketplace with B2B booking and tendering platform

The ECOM-MARKETPLACE CENTER by MASCH stands for...

  • ...a future-oriented, flexible and heterogeneous online marketing concept for a tourism destination or region such as the Jungfrau Region or the Bernese Oberland.
  • ...a dual e-commerce solution for:
  • B2C = direct marketing of overnight stays and activities to individual guests
  • B2B = bridge between the destination and professional travel suppliers
  • ...integration of technology into a holistic service offering for the destination.
  • ...SAaS: Software And a Service

For more information please contact our Customer Service at +49 (0)2203 8068 405 in Germany or +41 (0)33 511 2135 in Switzerland.


CM Studio .CDM - B2C-ECOMMERCE in the tourist destination marketplace
The ECOM MARKETPLACE-CENTER B2C within CM Studio .CDM bridges the gap between information around the destination and direct sales of...
  • Tickets to museums and visitor attractions.
  • Tickets to swimming pools and other public visitor venues.
  • Outdoor activities offered by regional service providers.

Ultimately, the ECOM MARKETPLACE-CENTER B2C enables the online visitor and potential guest of your destination to move directly from information gathering to direct reservation of all tourist offers in your destination. This enables an effective and successful online marketing (conversion rate) of the partners and service providers in your destination via the website of the tourism organization directly!

For more information, please contact our Customer Service at +49 (0)2203 8068 405 in Germany or +41 (0)33 511 2135 in Switzerland.



 
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